Strategic Framing

*Case describe in Textile / Fashion Sub - sector only

Batik Artisan

Bu Rini

"A couple of years ago, I have learned to do batik Tulis. But the process is take so much time whilst the demand is low. Then I stop to make batik"

Bu Rini is one of the majority textile artisan in Belitung. In Accordance to the problem and challenges, we conduct a brainstorm and exploration process. Mapping the existing skill : Batik Tulis, Batik Cap, and Eco Print. We iterate to purpose some design alternative that requires only basic skill within a short amount of time production : Block Print and Batik Brush

Design Challenge: How to create a competitive product with an efficient and practical technique based on market potential.